The Nonprofit Podcast Beyond Donations: Why strategic fundraising plans matter (Summer Repeat)
Jun 5, 2025
John DeLange and Evan Cox, co-founders of The Strategic Fundraising Plan, bring their expertise to the forefront, emphasizing that fundraising is an act of transformation. They discuss the importance of clear messaging and leveraging data to refine fundraising strategies. The duo shares practical tips for avoiding donor fatigue while maintaining meaningful relationships. By prioritizing strategic planning, they illustrate how nonprofits can enhance engagement and ultimately raise more funds, allowing organizations to focus on their core missions.
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Fundraising as Transformative Opportunity
- Fundraising should be seen as a way to help people feel appreciated, not a necessary evil.
- It's an opportunity to transform supporters, engaging them in personal and mission impact.
Value Your Internal Community
- Add co-workers and volunteers to your cultivation caseload to value their contribution.
- Track preferences and motivations to make interactions intentional even with limited time.
Simplify To-Do Lists with Prioritization
- Simplify your to-do lists by prioritizing key supporters who contribute most.
- Use outside perspectives to refine your plan and focus your efforts effectively.