Evan Cox, Principal of Evan Cox Consulting, specializes in transforming nonprofit fundraising. He discusses the shift from transaction-based to relationship-focused donor engagement, framing fundraising as an act of service. Evan shares strategies for creating genuine connections, emphasizing the importance of aligning campaign messages with donor aspirations. He highlights risks of not addressing donor motivations and suggests actionable approaches to build deeper, more meaningful relationships that lead to nonprofit success. This conversation is a treasure trove for nonprofit leaders seeking impactful fundraising.