

#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling
May 6, 2024
Legendary Hollywood screenwriting coach Robert McKee shares insights on replacing business rhetoric with storytelling in B2B communication. Topics include the power of narrative, using storytelling to engage and persuade, exploring historical roots of communication, and mastering the art of persuasion through storytelling in business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Encounter with Robert McKee
03:26 • 15min
Unexpected Encounter with Hollywood
18:06 • 4min
Comparing Logic and Storytelling in Business Communication
22:05 • 2min
Exploring Historical Roots of Business Communication Through an Ancient Egyptian Tale
24:29 • 2min
Mastering the Art of Persuasion Through Storytelling
26:08 • 8min
Exploring Successful Business Storytelling Strategies of Leading Brands
33:45 • 3min
The Power of Storytelling in Business
36:55 • 24min