
#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling
Business of Story
00:00
Exploring Successful Business Storytelling Strategies of Leading Brands
Exploring how companies like Red Bull, IBM, Siemens, and Starbucks excel in outward storytelling through branding and marketing, with a spotlight on Red Bull's visual storytelling strategy and a comparison of implicit and explicit storytelling using the Michelin campaign.
Play episode from 33:45
Transcript


