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#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling

Business of Story

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Exploring Successful Business Storytelling Strategies of Leading Brands

Exploring how companies like Red Bull, IBM, Siemens, and Starbucks excel in outward storytelling through branding and marketing, with a spotlight on Red Bull's visual storytelling strategy and a comparison of implicit and explicit storytelling using the Michelin campaign.

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