#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling
Business of Story
Exploring Successful Business Storytelling Strategies of Leading Brands
Exploring how companies like Red Bull, IBM, Siemens, and Starbucks excel in outward storytelling through branding and marketing, with a spotlight on Red Bull's visual storytelling strategy and a comparison of implicit and explicit storytelling using the Michelin campaign.
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