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The Hustle Daily Show
How an AI startup is breaking into the $60B fragrance market
Aug 28, 2024
Osmo, a Google-backed startup, is on a mission to give computers a sense of smell, aiming to disrupt the $60 billion fragrance market. They discuss how synthetic cloning of scents can revolutionize fragrance production while addressing environmental concerns linked to natural ingredients. The conversation also explores innovations in mosquito repellents and disease detection through scent technology. This fascinating blend of AI and olfactory science reveals how Osmo's technology could change various industries.
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- Osmo utilizes AI to disrupt the $60 billion fragrance industry by creating an 'odor map' for effective scent synthesis.
- The startup aims to address health issues by developing safer mosquito repellents and exploring disease detection through scent technology.
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