Osmo, a Google-backed startup, is on a mission to give computers a sense of smell, aiming to disrupt the $60 billion fragrance market. They discuss how synthetic cloning of scents can revolutionize fragrance production while addressing environmental concerns linked to natural ingredients. The conversation also explores innovations in mosquito repellents and disease detection through scent technology. This fascinating blend of AI and olfactory science reveals how Osmo's technology could change various industries.