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How an AI startup is breaking into the $60B fragrance market

The Hustle Daily Show

CHAPTER

AI Innovations and Environmental Impact

This chapter explores the significant energy demands of Google's new AI features and their environmental implications relative to traditional search methods. Additionally, it presents updates from industries such as retail, pharmaceuticals, and aviation, while highlighting a pioneering startup that uses generative AI to analyze and interpret fragrances, effectively creating an 'odor map' for scent categorization.

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