Direct Sales And Merchandising For Authors With Alex Kava

Bestselling author and expert in direct sales and merchandising, Alex Kava, discusses the struggles of traditional publishing, becoming an indie author, and the benefits of direct sales. She emphasizes the importance of merchandise as an extension of the reader experience and shares insights on personalized books and sourcing quality items. The chapter also touches on AI assistance in writing and upcoming developments, as well as marketing strategies for driving sales like newsletters and private Facebook pages.