Direct Sales and Merchandising for Authors

This chapter discusses the concept of merchandising as a revenue stream for authors, including the importance of staying connected with readers between book releases. It also highlights the challenges and successes of choosing the right merchandise, such as tote bags and custom-imprinted items, and the value of personalization. Additionally, it explores the benefits of controlling the extent of engagement in direct sales and merchandising and the creative challenge of aligning merchandise with the author's brand.