Decoding AI for Marketing Scaling Up Your Agentic AI Marketing Team
Oct 7, 2025
Jacob Bank, the founder and CEO of Relay.app, revolutionizes marketing with custom AI agents he develops for productivity. He discusses the decline of traditional large marketing teams, advocating for smaller, AI-augmented ones to enhance autonomy. Jacob shares insights on automating entire workflows, like webinars, and explains the critical balance between human input and AI efficiency. He also highlights the shift in marketing roles, predicting the rise of super-individual contributors while traditional bureaucratic positions fade away. A must-listen for forward-thinking marketers!
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Small Teams With AI Have Leverage
- Small, mission-aligned teams augmented by AI can outperform larger teams.
- AI provides leverage so small teams retain autonomy while achieving team-scale impact.
Automate Repeatable Webinar Workflows
- Use AI to automate repeatable marketing workflows like webinar promotion end-to-end.
- Configure agents to handle scheduling, emails, social posts, reminders, recording distribution, and lead enrichment.
Vacation Typo Revealed AI Reliability
- Jacob paused his webinar agent while on vacation and then manually wrote an email with a typo.
- That mistake highlighted AI's reliability at routine tasks compared with manual work.
