The GaryVee Audio Experience How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini
Sep 28, 2020
In this intriguing discussion, Erika Nardini, CEO of Barstool Sports, shares her insights on understanding consumer behavior. She highlights how Barstool adapted during the pandemic, focusing on humor and community building. The conversation delves into the rise of online shopping and the importance of authenticity in branding. Nardini also discusses the strategic launch of a new sports betting brand and the significance of nostalgia in marketing. Tune in for actionable marketing tips and a fresh perspective on consumer relationships!
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Episode notes
Be Present and Adaptable
- Focus on being present and adaptable, like Barstool Sports during the pandemic.
- Utilize free and available platforms to create content and offer an escape for your audience.
Downsizing and E-commerce Success
- Barstool Sports downsized and focused on immediate opportunities during the pandemic.
- They shifted to e-commerce and achieved record-breaking sales by adapting to the current situation.
Shifting Consumer Behavior
- Consumer behavior shifts during crises, with people prioritizing needs over wants.
- Special, limited-edition products will thrive, while commoditized goods will struggle.