How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini
The GaryVee Audio Experience
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Navigating Shifts in Consumer Behavior
This chapter examines the strategic formation of a new sports betting brand in the U.S. market, influenced by changing consumer behaviors during the pandemic. It discusses the rise of online shopping and the importance of trust, nostalgia, and authenticity in evolving consumer-brand relationships.
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Transcript
