The GaryVee Audio Experience Balancing Measurement, Common Sense and Intuition | 4A's Strat-Fest Fireside Chat
Jun 30, 2019
Explore the flaws of traditional media and the need for fresh marketing metrics. Discover how common sense can reshape business strategies and the importance of aligning values with client goals. The conversation highlights the value of collaboration over competition and the changing landscape of advertising. Strategists share their challenges while the discussion also touches on the immigrant experience, emphasizing resilience and hope in the face of adversity. This blend of insights offers an optimistic outlook for innovation in business.
AI Snips
Chapters
Transcript
Episode notes
Early Adoption of Underpriced Attention
- Gary Vaynerchuk built his family's wine business using underpriced attention from Google AdWords and YouTube.
- He leveraged these platforms early on for maximum ROI.
Flawed Marketing Model
- Traditional marketing relies on subjective decisions by a few individuals.
- These decisions then dictate how vast sums of money are spent, often on ineffective 30-second video ads.
Underpriced Attention
- Focus on underpriced attention and learn people's behavior.
- Maximize ROI on platforms with underpriced attention, rather than overspending on traditional media.