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Balancing Measurement, Common Sense and Intuition | 4A's Strat-Fest Fireside Chat

The GaryVee Audio Experience

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The Struggles of Strategists in Advertising

This chapter delves into the challenges faced by strategists in the agency world, including feelings of depression and the disconnect between their roles and expectations. It critiques traditional advertising processes and emphasizes the need for adaptation in a rapidly changing market.

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