Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast How One Inspection Company Scaled to $20M Without Private Equity
Oct 23, 2025
Harmony Brownwood, the CEO and founder of GreenWorks Inspections & Engineering, shares her incredible journey from a broke student to leading a multi-state company generating ~$15-20M annually. She discusses the key to her success: a focus on exceptional client experiences and building strong SOPs. Harmony reveals how she navigated the challenges of a flat market, emphasizing the importance of engineering and environmental services for expansion. Plus, she highlights metrics for measuring client satisfaction and the culture of earning every customer.
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From Homeless Persistence To First Hire
- Harmony started GreenWorks after calling real estate professionals to learn careers and discovered inspectors hustled unpaid for realtor leads.
- She spent 16 months homeless and persistent before landing regular customers and hiring her first inspector.
Flat Markets Require Market-Share Plays
- Flat markets force growth by taking market share rather than relying on market expansion.
- Expand offerings and awareness to create new 'pies' rather than only competing for existing demand.
Mentor Advice Changed Pricing And Growth
- Harmony's second customer introduced her to investors and advised raising prices from $93 to $199.
- That mentorship accelerated growth and led to hiring her first long-term inspector.