Shopify Masters Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
Feb 6, 2025
Alice Li, the Founder and CEO of First Day, shares her inspiring journey of creating a multimillion-dollar health and wellness brand grounded in family values. She discusses the importance of preventing nutritional trauma and connecting with modern moms through authentic marketing strategies. Alice reveals how her family’s history informed their mission and the essential role of trust in a crowded vitamin market. Listeners will find valuable insights on adapting to consumer trends, building sustainable practices, and the art of effective product development.
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Family History and Inspiration
- Alice Li's grandparents survived the Great Chinese Famine, impacting her parents' nutrition.
- Witnessing the long-term effects, she founded First Day to prevent nutritional trauma.
Crowded Market Opportunity
- Entering a crowded market like vitamins presents an advantage: existing demand.
- Focus on creating a truly differentiated product and addressing an underlying health crisis.
Researching a New Field
- To research a new field, cold email academics and experts for insights.
- Prepare thoughtful questions for suppliers and manufacturers to gain knowledge.