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Alice Li

Founder and CEO of First Day, a health and wellness company focused on preventing nutritional trauma. She built a multimillion-dollar brand emphasizing family values and authenticity.

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Feb 6, 2025 • 28min

Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

Alice Li, the Founder and CEO of First Day, shares her inspiring journey of creating a multimillion-dollar health and wellness brand grounded in family values. She discusses the importance of preventing nutritional trauma and connecting with modern moms through authentic marketing strategies. Alice reveals how her family’s history informed their mission and the essential role of trust in a crowded vitamin market. Listeners will find valuable insights on adapting to consumer trends, building sustainable practices, and the art of effective product development.