The Rich Somers Report Actionable Steps to Scale Your Business While Integrating Family & Faith: Tulum Retreat 2025 Key Note | Mikey Taylor E409
Oct 11, 2025
Mikey Taylor, a former pro skateboarder turned real estate entrepreneur and mayor of Thousand Oaks, shares his journey of scaling a $400M portfolio while prioritizing family and faith. He emphasizes the importance of raising capital ethically, tailoring investor pitches, and the power of storytelling in business. Mikey reveals how transparent communication can build trust and retain investors, while advocating for making your spouse a business ally. He highlights the role of authenticity in branding and the efficiency of using social media to attract new investors.
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Know Your Investor Avatar
- Know your investor avatar and tailor your pitch to their life stage and goals.
- Reverse-engineer marketing to solve the future problems your investors will face.
Sell The Story, Not Just The Deal
- Sell the vision and story, not just the numbers or the product itself.
- Use narrative to create resonance so the investment becomes an expression of identity.
Opportunity Is Where No One Else Goes
- True opportunity lives where no one else is willing to go, even if it's isolating at first.
- Early criticism signals you're creating a differentiated position worth defending.
