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Marketecture: Get Smart. Fast.
Episode 58: All About the Privacy Sandbox with Alex Cone from Google
Feb 9, 2024
Alex Cone from Google discusses the privacy sandbox, CMA's criticisms, and future plans. They talk about the timeline and development of the privacy sandbox, its aim and progress, and concerns about Google's control over advertising. They also touch on recent earnings reports, retail media, a new sports streaming co-op, and Apple's VR/AR device.
01:06:33
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Quick takeaways
- The privacy sandbox and its implications are discussed, including criticisms from the IAB.
- Different complexities involved in building exchanges are explained, emphasizing the unique requirements of building a DSP.
Deep dives
Cardio's Q4 Revenue Flat, but Retail Media Shows Growth
Cardio reported flat revenue of $566 million in Q4, compared to the same period last year. However, a significant highlight was the growth of their retail media segment, which reached $200 million. This demonstrates the increasing importance and potential of the retail media space. With predictions that retail media could reach a $130 billion industry, it indicates a substantial growth opportunity. Additionally, Cardio's profits experienced a substantial boost, with Q4 profits reaching $64 million, compared to $16 million in the previous year.
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Discover
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