The Balance Theory How to Stop Letting Your Job or Relationships Define You | Twinkle Stanly
Nov 23, 2025
Twinkle Stanly, a digital creator known for her relatable insights on beauty and lifestyle, shares her journey of redefining identity beyond job titles and relationships. She confronts the challenges of leaving a stable job for her brand, exposing the ties women often have between their careers and self-worth. Twinkle emphasizes the importance of authenticity over labels and reveals grounding practices like gratitude journaling. The conversation also touches on the need for clarity in relationships and the balance between intuition and strategy for personal growth.
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Quitting A Good Job To Build A Brand
- Twinkle left a great corporate role at Cosmo and Grazia to build her own social media brand.
- She prepared by posting consistently while working full time until she couldn't manage both anymore.
A Viral First Reel Changed Everything
- Twinkle's first viral video was a silly reel about being grounded by her mom.
- That one post gained ~13–15k followers in under two weeks and changed everything for her.
Post First, Niche Later
- Post what comes to your mind and test consistently for at least a month to gather data.
- You don't have to pick a single niche immediately; your niche often becomes the person you are.