Hello Monday with Jessi Hempel
Marcus Collins breaks down the power of culture
Oct 16, 2023
Digital strategist and lecturer Marcus Collins joins Jessi Hempel to discuss the power of culture in influencing consumer preferences and personal identity. They explore the impact of technology on culture, the role of provocation in communication, the branding decisions of companies based on their beliefs, and how culture shapes our decision-making and relationships.
32:07
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Quick takeaways
- Brands can connect people by understanding and leveraging culture to make meaningful connections.
- Technology amplifies cultural discourse but also brings challenges, requiring empathy and new rules to navigate the digital landscape.
Deep dives
The Power of Brands in Culture
Brands have the ability to connect people and make meaning of the culture around us, but many brands miss the mark in understanding how culture works.
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