Clients from Content How To Get Coaching Clients (Without Cold Outreach or Discounts)
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Oct 15, 2025 Malia Manon, a former electrical engineer turned content coach, shares insights on attracting coaching clients without offering discounts or cold outreach. She discusses the common misconception about what clients really buy—results over services. Malia learns five innovative ways to generate leads, such as using newsletters instead of social media. They also explore how to align messaging with client desires and identify ideal clients through effective questioning. Plus, a handy checklist to vet potential clients! A must-listen for aspiring coaches!
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Ask Why They Bought Now
- Ask incoming leads why they decided to buy now to learn triggers and objections.
- Use those answers to refine pricing and messaging instead of assuming price is the sole factor.
People Buy Results, Not Calls
- No one buys coaching; they buy the result the coaching promises.
- Frame pricing and messaging around the desired result, not the coaching format.
Check Price Versus Perceived Value
- Test whether you're overpriced by checking if the result's value exceeds the price and if it matches your clients' finances.
- Consider raising price to increase perceived value or aligning offers to your audience's ability to pay.
