
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs The New Best Way to Make Money Reselling Online?!⏐Ep. #245
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Nov 10, 2025 Shannon Jean, a reselling expert known for running auctions and teaching strategies on liquidation buying, dives into the lucrative world of live selling. She reveals how sellers can buy brand-new apparel for mere pennies through liquidation deals, and emphasizes the efficiency of live selling over traditional listings. Shannon introduces tools like Whatnot Spy for tracking auction trends and discusses creative ideas like vending machines selling mystery box returns. Tune in for tips on scaling reselling businesses and entering the exciting world of live commerce!
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Live Selling Changes The Apparel Liquidation Math
- Live selling on apps like Whatnot removes listing prep and photography, changing the economics for low-dollar apparel lots.
- That shift makes liquidated truckloads and pallets viable because sellers can sell in bulk on-camera and avoid per-item listing costs.
Sell Bulk Or Wholesale First
- Use live platforms to sell bulk liquidation rather than listing each item individually to save time and fees.
- Also wholesale pallets to other sellers or screen printers to recoup investment quickly.
Penny Bids Create High-Margin Opportunities
- Liquidation marketplaces list massive apparel loads with opening bids at pennies per unit.
- Those penny-per-item openings create high-margin opportunities if logistics and fees are managed.
