2023 in SEO and 2024 SEO predictions with Crystal Carter, Arnout Hellemans and Bibi The Link Builder
Dec 18, 2023
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Crystal Carter, Arnout Hellemans, and Bibi The Link Builder discuss the best uses of ChatGPT and AI, Bing AI's emergence, E-E-A-T, the future of UGC on SERPs, challenges of AI detectors, improving user experience with sections and indexes, and predictions for Google updates in 2024.
Bing's advancements in AI in 2023 challenge Google's dominance in the search industry.
Generative AI tools like ChatGPT and Bing AI have become essential for efficient content creation and data analysis.
User-generated content is becoming increasingly prominent on SERPs, emphasizing the importance of critical thinking and research in the digital age.
Deep dives
The Excitement around Bing and AI in 2023
In the podcast episode, the guests discuss the excitement and significance of Bing's advancements in AI in 2023. They highlight how Bing has been adding new features and attempting to establish itself as a major player in the search industry. The guests commend Bing for providing detailed information and tools to SEOs, and they express support for the challenge Bing poses to Google's dominance. They also delve into the benefits of using generative AI in various aspects of their work, such as content creation and link building.
The Impact of Generative AI on Search and Content Creation
The podcast guests discuss the impact of generative AI on search and content creation in 2023. They highlight how AI tools, like ChatGPT and Bing AI, have become essential bouncing partners for generating new ideas and expanding content. They mention using AI to interpret and analyze data at scale, allowing for more efficient data analysis and content ideation. The guests also touch upon the importance of authenticity and realness in content creation, as well as the potential pitfalls of over-reliance on AI-generated content.
The Role of User-Generated Content and the Changing Search Landscape
The podcast episode delves into the growing significance of user-generated content (UGC) in the search landscape. The guests mention the emergence of platforms like TikTok as initial sources of information for young people, who then verify that information through search engines like Google. They discuss how user feedback and perspectives are becoming more prominent on search engine result pages (SERPs), with features like notes and increased visibility for platforms like Reddit and Quora. The guests also emphasize the need for critical thinking and proper research in the digital age, while recognizing the potential for creativity and niche content brought about by UGC.
The Rise of AI-Generated eBay Listings
The podcast discusses how AI-generated listings on eBay have become more efficient and effective. Instead of manually creating listings, sellers can now input item specifics and prompts, and the AI will generate the listings automatically. This has led to higher offers, up to 40%, for these generative listings. The use of custom GPTs is predicted to increase in the future, allowing for personalized and tailored recommendations for users. This trend of on-demand content generation via AI is expected to expand to other e-commerce sites as well.
2024 Predictions: Google Updates and the Importance of Reviews
In this episode, the hosts share their predictions for 2024 in terms of Google updates and search trends. They expect to see a significant number of core updates in the coming year, with potential adjustments related to user signals and machine learning. The hosts also anticipate the addition of an extra letter to the Double EAT concept, expanding its focus on experience, expertise, authority, and trust. They discuss the growing importance of perspectives and user-generated content in search results, as users seek diverse opinions and real stories. Additionally, they highlight the increasing significance of reviews, with Google aiming to compete with platforms like Amazon by incorporating user reviews directly into search results.
