Derek Jeter on Investing in Greatness

Derek Jeter, a Hall of Fame shortstop for the New York Yankees, teams up with Chris Riccobono, founder of UNTUCKit, to launch their new athletic clothing line, "Greatness Wins." They share insights on the booming sportswear market and their initial doubts about entering the apparel industry. The duo emphasizes passion and collaboration as key to success, discussing how their partnership mirrors a winning sports team. They also touch on business growth strategies and the challenges of finding a niche in a competitive landscape.