This chapter explores the beginnings of a partnership in creating a new athletic apparel brand, detailing the initial hesitations and the evolution of excitement surrounding the idea. The speakers share their insights into the challenges faced in the apparel industry and the motivation behind their commitment to the venture.
New York Yankees Hall of Fame shortstop Derek Jeter talks about a new athletic clothing line he helped create with Chris Riccobono, the founder of UNTUCKit. The brand is called "Greatness Wins" and they have big plans for expansion. The speak with Carol Massar and Tim Stenovec on Bloomberg Businessweek.
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