2min chapter

Bloomberg Businessweek cover image

Derek Jeter on Investing in Greatness

Bloomberg Businessweek

CHAPTER

From Skepticism to Partnership in Athletic Apparel

This chapter explores the beginnings of a partnership in creating a new athletic apparel brand, detailing the initial hesitations and the evolution of excitement surrounding the idea. The speakers share their insights into the challenges faced in the apparel industry and the motivation behind their commitment to the venture.

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