This chapter explores the booming sportswear market projected to nearly double by 2031, setting the stage for the introduction of a new partnership between leading brands. Listeners are introduced to two key figures behind this collaboration, offering insights into their roles and the potential impact of their union.
New York Yankees Hall of Fame shortstop Derek Jeter talks about a new athletic clothing line he helped create with Chris Riccobono, the founder of UNTUCKit. The brand is called "Greatness Wins" and they have big plans for expansion. The speak with Carol Massar and Tim Stenovec on Bloomberg Businessweek.
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