Freakonomics Radio 552. Freakonomics Radio Presents: The Economics of Everyday Things
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Aug 3, 2023 Dive into the fascinating world of sports mascots, where the iconic Philly Fanatic plays a pivotal role in baseball attendance. Explore the intertwined economic stories of cashmere production in Mongolia and the struggles of local herders. Unearth the thrilling dynamics of the dinosaur fossil market, including ethical dilemmas faced by collectors and paleontologists. From luxury apparel to T-Rex treasures, this exploration reveals how everyday objects are shaped by economics and personal passion.
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The Phanatic's Impact
- The Phillie Phanatic, a popular mascot, boosted merchandise sales and game attendance.
- This helped revitalize the Phillies' brand during a period of low attendance.
Inspiration for the Phanatic
- The San Diego Chicken's antics, like chugging beer, drew crowds to Padres games.
- This inspired the Phillies to create their own mascot, the Phanatic, designed by Muppet designer Bonnie Erickson.
Copyright Oversight
- The Phillies initially bought the Phanatic costume but not the character rights.
- This led to Bonnie Erickson earning hefty merchandising royalties, a decision the Phillies later regretted and corrected.