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552. Freakonomics Radio Presents: The Economics of Everyday Things

Freakonomics Radio

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Mascots and Cashmere: Economic Forces at Play

This chapter examines the financial dynamics of sports mascots, detailing their impact on teams and the economics of the cashmere industry in Mongolia. It highlights both the soaring media exposure generated by mascots and the complexities of goat herding as it relates to global apparel, discussing the economic advantages and challenges faced by local herders.

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