Under the Influence with Terry O'Reilly cover image

Under the Influence with Terry O'Reilly

Busiest Day Of The Year

Mar 29, 2025
Discover the surprising busiest days of the year for pizza deliveries, Airbnb, and even maternity wards. The podcast dives into the wild world of holiday trends, revealing peak times for everything from weddings to bathroom emergencies. Learn how brands shift their marketing strategies to capitalize on consumer behavior during these chaotic periods. You'll be amazed by the unexpected connections between holidays and service demands, making you rethink your own holiday plans and celebrations!
27:17

Podcast summary created with Snipd AI

Quick takeaways

  • Thanksgiving's cultural significance shapes consumer behavior, marking it as a peak period for emergency services and dining establishments due to holiday cooking risks.
  • The podcast reveals unexpected busiest days across industries, like 'Brown Friday' for plumbers and 'Dating Sunday' for apps post-holidays, highlighting consumer behavior patterns.

Deep dives

Thanksgiving's Cultural Impact

Thanksgiving has significant cultural and commercial implications in North America, with its date differing between the U.S. and Canada due to harvest schedules. The holiday's establishment in the U.S. was largely influenced by Sarah Josepha Hale's persistent lobbying, culminating in Abraham Lincoln formally recognizing it as a national holiday aimed at uniting the nation post-Civil War. Interestingly, the day is linked to various marketing strategies, as exemplified by Franklin D. Roosevelt's adjustment of the holiday to extend the shopping season, which faced public criticism. Nowadays, Thanksgiving contributes to peak travel and dining activity, marking it as a critical time for emergency services and restaurants alike due to increased demand and risks in cooking-related incidents.

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