Under the Influence with Terry O'Reilly cover image

Busiest Day Of The Year

Under the Influence with Terry O'Reilly

00:00

Marketing Dynamics During Holidays

This chapter examines how brands adjust their advertising strategies to connect with consumers during peak shopping seasons and significant dates like Dating Sunday. It discusses the rise in user engagement on dating apps following the holiday season and explores the busiest days for weddings and other services around Thanksgiving. By blending data with personal anecdotes, the chapter highlights how holidays shape consumer behavior and influence marketing techniques.

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