Invisible Worker

The behavioural science of money

Dec 16, 2024
Owain Service, CEO of Cogco and former founder of the Behavioural Insights team, discusses the fascinating intersection of behavioral science and money. He explores how emotions and social norms influence financial decisions, shedding light on the empathy gap between high and low earners. Delving into concepts like scarcity mindset, he reveals misconceptions about income perceptions and the psychological effects of financial scarcity. Service also emphasizes the need for empathetic policy-making to better support those facing economic challenges.
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