Owain Service
CEO of Cogco and former founder of the Behavioural Insights team, applying behavioral science to understand human behavior and decision-making, particularly in financial contexts.
Best podcasts with Owain Service
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Aug 14, 2024 • 45min
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team, dives into how behavioral science can transform marketing. He highlights how scarcity influences consumer desire, using the example of a coveted tortilla in San Sebastian. The concept of using randomized controlled trials to enhance policy and marketing effectiveness is discussed, along with insights on designing consumer choices through apps. Service emphasizes the importance of experimental approaches in making informed decisions about brand strategies and consumer behavior.
Dec 16, 2024 • 50min
The behavioural science of money
Owain Service, CEO of Cogco and former founder of the Behavioural Insights team, discusses the fascinating intersection of behavioral science and money. He explores how emotions and social norms influence financial decisions, shedding light on the empathy gap between high and low earners. Delving into concepts like scarcity mindset, he reveals misconceptions about income perceptions and the psychological effects of financial scarcity. Service also emphasizes the need for empathetic policy-making to better support those facing economic challenges.
