This week, the hosts critique a questionable Instagram mass-DM automation tool, highlighting its meager revenue and high risks. They dissect claims about growth and margins, while also discussing potential customer use cases. Concerns about spam detection and competitor threats surface, along with warnings about platform vulnerabilities. They explore ways the business could pivot or improve but ultimately agree that this acquisition is not worth pursuing, making a strong case against it.
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question_answer ANECDOTE
Hand Injury From Cutting Zip Ties
Mills recounts lending a box knife and severing tendons, arteries, and a nerve in his finger.
He needed surgery to avoid a permanently bent middle finger.
insights INSIGHT
Tiny Financials Behind Big Asking Price
The listing is an Instagram mass‑DM SaaS asking $235,000 on ~$51K TTM revenue.
It claims 80% margins and ~$2.7K profit last month, highlighting tiny scale.
insights INSIGHT
Built On A Platform's Goodwill
The product markets 'avoid detection' tactics to send mass DMs and distribute activity across logins.
That places the business in a cat‑and‑mouse relationship with Instagram's enforcement.
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In this episode the hosts roast an Instagram mass‑DM SaaS deal pitched on Acquire.com, tearing into its tiny revenue, questionable value proposition, platform‑risk exposure, and why it’s probably not worth buying.
Business Listing – https://app.acquire.com/startup/KyPEOStFQyc5IElJIxbZfkbeWnE3/VRURAPXgQl3oGbimEwyP?utm_medium=email&_hsenc=p2ANqtz-9PQ_NffkgAJrVAnAt7GRNQAS61UOlqqm9Pj6fEzkwirlwcj5NUB6UdXSTHBZs7yK96zJUPq16CTLeJSDcOBm3jGYePVg&_hsmi=394180933&utm_content=394180933&utm_source=hs_email
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
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This week on Acquisitions Anonymous, the hosts open with some light banter about cold weather vibes and injury stories before diving into a deal that might be right up someone’s wheelhouse: an Instagram mass‑DM automation software targeted at agencies and small businesses. With an asking price of $235,000 — roughly 5.9× profit and 4.6× revenue — the tool claims 25% year‑over‑year growth, 80% margins, and the ability to send “unlimited personalized” DMs at scale. Sounds spicy — until the panel starts slicing it apart.
Key Highlights: - Instagram DM outreach SaaS asking $235,000, with ~$51K TTM revenue. - Tiny scale: ~100–250 customers, ~$3.5K/mo revenue, ~$2.7K/mo profit. - Competes in a crowded, low‑barrier space with low switching costs. - Major platform risk — could be shut down by Instagram at any time. - Hosts emphasize better strategies: niche positioning or “done‑for‑you” services.
Acquisitions Anonymous - #1 for business buying, selling and operating