In this episode the hosts roast an Instagram mass‑DM SaaS deal pitched on Acquire.com, tearing into its tiny revenue, questionable value proposition, platform‑risk exposure, and why it’s probably not worth buying.
Business Listing – https://app.acquire.com/startup/KyPEOStFQyc5IElJIxbZfkbeWnE3/VRURAPXgQl3oGbimEwyP?utm_medium=email&_hsenc=p2ANqtz-9PQ_NffkgAJrVAnAt7GRNQAS61UOlqqm9Pj6fEzkwirlwcj5NUB6UdXSTHBZs7yK96zJUPq16CTLeJSDcOBm3jGYePVg&_hsmi=394180933&utm_content=394180933&utm_source=hs_email
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This week on Acquisitions Anonymous, the hosts open with some light banter about cold weather vibes and injury stories before diving into a deal that might be right up someone’s wheelhouse: an Instagram mass‑DM automation software targeted at agencies and small businesses. With an asking price of $235,000 — roughly 5.9× profit and 4.6× revenue — the tool claims 25% year‑over‑year growth, 80% margins, and the ability to send “unlimited personalized” DMs at scale. Sounds spicy — until the panel starts slicing it apart.
Key Highlights:
- Instagram DM outreach SaaS asking $235,000, with ~$51K TTM revenue.
- Tiny scale: ~100–250 customers, ~$3.5K/mo revenue, ~$2.7K/mo profit.
- Competes in a crowded, low‑barrier space with low switching costs.
- Major platform risk — could be shut down by Instagram at any time.
- Hosts emphasize better strategies: niche positioning or “done‑for‑you” services.
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