Selling with Love cover image

Selling with Love

How To Sell To Men vs Women - John Gray

May 27, 2024
Renowned relationship expert John Gray shares insights on leveraging psychological differences between men and women for sales success. Topics include building trust, understanding emotional needs, hormone levels, and navigating gender dynamics in sales interactions.
43:01

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Podcast summary created with Snipd AI

Quick takeaways

  • Understanding the psychological differences between men and women is crucial for successful sales interactions.
  • Building trust with women requires creating a safe environment, while men value recognition and appreciation in sales engagements.

Deep dives

The Power of Effective Communication in Sales

In sales, effective communication is crucial, focusing on building trust, empowerment, and motivation. The key lies in how your words are received, ensuring they convey trust, empowerment, and motivation without manipulation tactics. Building relationships and trust with clients is essential, especially by understanding and addressing their specific needs.

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