30min chapter

Selling with Love cover image

How To Sell To Men vs Women - John Gray

Selling with Love

CHAPTER

Building Trust and Understanding in Sales Communication

The chapter explores the differences in behavior and communication styles between men and women in sales interactions, emphasizing the need for trust and motivation without resorting to manipulation. It discusses how men and women respond differently to communication styles, highlighting the importance of building trust for women and establishing motivation for men. The narrative underlines the significance of showing care, prioritizing others' needs, and fostering trust to create loyal supporters and successful sales in both personal and professional relationships.

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