

S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why
8 snips Jun 20, 2024
Temu, a Chinese drop shipping company, poses a threat to e-commerce giants. Discussion on strategies for competition, Outdoor Voices' revival, and DTC acquisitions. Exploring the impact of the direct-to-factory model on retail industry and arbitrage opportunities. Insights on the free plus shipping model, Amazon returns, and making money from textbooks.
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Temu-Etsy Product Overlap
- Nik shares how many of Temu's top-selling clothing and jewelry items also appear on Etsy at higher prices.
- He recounts how, while running Caskers, they discovered products sold on Etsy were actually sourced from Alibaba cheaply.
Revive Outdoor Voices Online
- To revive Outdoor Voices, focus on easing out of physical stores and pushing full online sales.
- Invest in core SKUs, omni-channel partnerships, and marketing to rebuild brand relevance.
Marketing to Make OV Cool
- To revive Outdoor Voices, launch new seasonal collections frequently to keep consumer interest.
- Run a 360 marketing campaign with earned media, influencers, and performance ads to make the brand cool again.