S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why
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Strategies for Revitalizing Outdoor Voices and Other Brand Acquisitions
The chapter delves into the recent acquisition of Outdoor Voices and other brands, exploring strategies for revitalization through online sales, product quality enhancements, marketing efforts, and distribution expansion. It also discusses the debate between a conservative approach and heavy investment to make a brand successful again, along with the challenges of managing inventory forecasting, collection drops, and international sales in the apparel industry. The chapter highlights the importance of brand equity, marketing, and strategic pivoting, and praises the resilience of entrepreneurs in navigating the complexities of acquiring and running apparel businesses.
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