What's next for advertising?

Jun 6, 2022

32:11

Highlights

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Episode notes

The Relationship Between Personalised Advertising and Contextual Advertising

Introduction

5min

The Relationship Between Personalised Advertising and Contextual Advertising

2min

What Kind of Targeting Are We to Get About Here?

4min

Brands Are Getting Really Creative With Their Marketing

2min

Is Your Pub Business Objective Versus a What's the Actual Advertising Product That You Have?

2min

What's the Difference Between Brand Advertising and Merchant Media?

2min

Is There a Correlation Between First Party Data and Marketing?

4min

Is It Organic Content or Organic Advertise?

2min

Do You Build a Store?

3min

10.

You Start With the Story, You've Got the Audience

2min

11.

Apple Watches - The Story Around the Glasses

2min

12.

Watches for Fitness and Connactivity

2min

Advertising is $700bn - after IDFA and the cookie apocalypse, what else is breaking apart and where do things land?

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