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What's next for advertising?

Another Podcast

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What Kind of Targeting Are We to Get About Here?

We're trying to internalize and work out how we understand what the antenet is. What kind of personalization, where and how widely does that spread? We could build a way of showing nappy ads to people who have babies without individually identifying them or knowing anything else other than i showed an add to five million people  and i don't know anything about them. But as soon as you a you try and build it, you don't know how you would test whether that's private or not. And so we've thrown away the old way of doing on un advertising because it wasn't private. That gets you to phrases like surveillance, which actually ina attempt to remove the

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