What's the Difference Between Brand Advertising and Merchant Media?

Snap is very much about brand advertising. And there like, we're pushing products well. It's also a work like wares that wears the surface area. What like, how much, how much that usage is actually in all the mediate content and how much of it is in person to person messaging? I mean, the other side of this, of course, is with pushed away from cookies, away from that kind of cross i, cross i information,. You have this gold rush now to what's called first party data, which is stuff that's only happened on your side. So then, yo, stuff that the you're advertising on the new york times with information that the