Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 122: Mastering Organic Social Media Strategies with Emma Tessler
12 snips
Feb 2, 2025 
Emma Tessler, founder of 95 Media, shares her expertise in organic social media strategies centered on authenticity and storytelling. She emphasizes the importance of standing out through unique personal narratives and viewing sales as a service rather than a transaction. Tessler provides insights on using direct messages for meaningful connections, auditing social media efforts, and re-engaging dormant audiences. She highlights how podcasting can nurture client relationships while building a community around your brand.
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Audit Social Media
- Audit your current social media performance before changing strategies.
- Look at the data to understand what's working and what's not.
Embrace Uniqueness
- Identify what makes you unique and different from others in your field.
- Lean into those unique qualities to stand out on social media.
Discover Unique Traits
- If you struggle to identify unique qualities, ask friends or clients for feedback.
- Use polls on social media to understand your audience's preferences.