The Programmatic Digest
159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
Nov 23, 2024
Join Iesha White, founder of Multitudes Marketing, as she breaks down the complexities of digital advertising. Discover how pre-bid filters and private marketplace deals can optimize your strategies. Iesha dives into the pitfalls of these filters, highlighting issues like mismatched content categories and the effects of outdated data. She stresses the importance of thorough partner evaluation and communication for brand safety. This insightful session is packed with actionable tips to enhance your programmatic success!
27:21
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Quick takeaways
- Pre-bid filters are crucial for optimizing ad placements by screening inventory based on criteria like viewability ratings, preventing wasted ad spend.
- Post-bid verification provides vital insights into ad performance, highlighting discrepancies in viewability rates and guiding future campaign adjustments.
Deep dives
Understanding Pre-Bid Filters
Pre-bid filters serve as essential tools in programmatic advertising by acting as a first line of defense before bids are placed. They function like a sieve, screening inventory based on specific criteria such as historical viewability ratings or content type. For instance, a buyer can set parameters to avoid bidding on advertisements that do not meet a minimum viewability threshold, thus preventing wasted ad spend on undesirable inventory. This careful selection process helps ensure that only the most suitable ad placements are targeted, ultimately leading to more effective advertising outcomes.
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