The Programmatic Digest

159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1

Nov 23, 2024

Join Iesha White, founder of Multitudes Marketing, as she breaks down the complexities of digital advertising. Discover how pre-bid filters and private marketplace deals can optimize your strategies. Iesha dives into the pitfalls of these filters, highlighting issues like mismatched content categories and the effects of outdated data. She stresses the importance of thorough partner evaluation and communication for brand safety. This insightful session is packed with actionable tips to enhance your programmatic success!

27:21

Creator website

Episode guests

Iesha White

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Pre-bid filters are crucial for optimizing ad placements by screening inventory based on criteria like viewability ratings, preventing wasted ad spend.

Post-bid verification provides vital insights into ad performance, highlighting discrepancies in viewability rates and guiding future campaign adjustments.

Deep dives

Understanding Pre-Bid Filters

Pre-bid filters serve as essential tools in programmatic advertising by acting as a first line of defense before bids are placed. They function like a sieve, screening inventory based on specific criteria such as historical viewability ratings or content type. For instance, a buyer can set parameters to avoid bidding on advertisements that do not meet a minimum viewability threshold, thus preventing wasted ad spend on undesirable inventory. This careful selection process helps ensure that only the most suitable ad placements are targeted, ultimately leading to more effective advertising outcomes.

Intro

5min

Understanding Pre-Bid Filters in Programmatic Advertising

11min

Understanding Pre-Bid Filters and Their Pitfalls

5min

Challenges and Misunderstandings in Publisher Ad Placements

4min

Enhancing Programmatic Success Through Active Inquiry

3min

Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting.

In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we’ll share actionable insights to help you optimize your strategies and avoid common pitfalls.

Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency® program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above

Interested in training? Book a Free Call

Timestamp:

(00:09) - Programmatic Training and Troubleshooting Guide

(04:28) - Pre-Bid Filters and Post-Verification Strategies

(15:14) - Ad Verification and Conflict Resolution

(25:06) - Vendor Transparency and Communication Impact

Be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist

Meet Our Guest: