Join Iesha White, founder of Multitudes Marketing, as she breaks down the complexities of digital advertising. Discover how pre-bid filters and private marketplace deals can optimize your strategies. Iesha dives into the pitfalls of these filters, highlighting issues like mismatched content categories and the effects of outdated data. She stresses the importance of thorough partner evaluation and communication for brand safety. This insightful session is packed with actionable tips to enhance your programmatic success!

Iesha White, programmatic media expert, discusses the importance of multicultural targeting in programmatic advertising, including dispelling the myth of brand unsafety. They also highlight the impact of multicultural media on brand bottom lines and address the need for inclusivity and education in advertising campaigns.