The SaaS Revolution Show How AI is changing SaaS funding with Ventech’s Audrey Soussan
Nov 20, 2025
Audrey Soussan, a General Partner at Ventech with over 15 years in European VC, discusses the evolving SaaS landscape. She highlights that AI is now a standard layer, not just a vertical, and differentiates between AI-native startups and those adapting to AI. Audrey provides insights into what VCs look for in seed funding, offers practical advice for founders on managing tech debt, and emphasizes the value of community support. She also shares thoughts on competitive dealmaking and suggests that non-AI founders can still attract investment with strong metrics.
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InSided's Bootstrap To Exit Journey
- InSided was bootstrapped for years before Ventech became the first institutional investor.
- Ventech invested when InSided was already generating €2–3M ARR and later supported its exit to Gainsight.
Tailor Investor Support To Founder Needs
- Tailor investor value-add to the founder's specific challenges and timing.
- Use investor networks to connect founders to the exact experts they need rather than prescribing solutions.
AI Is An Expected Layer
- AI is no longer a vertical; it must be embedded across products and companies.
- Mature SaaS firms must adapt AI into their value props or risk competitive pressure from AI-native entrants.