Chapters
Transcript
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 2min
How I Got Through an Amazing Career
01:55 • 2min
How to Make a Transformational Change in Marketing
03:38 • 3min
Step One in Your Journey of Transformation
06:32 • 4min
Understanding the Financials of a Business
10:08 • 4min
The Role of the CMO in Customer Experience
14:04 • 3min
How to Present Marketing Results to Your CMO in Board
17:12 • 4min
The Importance of Culture in a Multi-Unit
20:58 • 4min
The Importance of Culture in Marketing Transformation
24:45 • 3min
How to Sell a New Idea in an Organization
28:06 • 5min
How to Be a Successful CMO
32:58 • 3min