Understanding the Financials of a Business

The best and most successful CMO or CRO is actually not a marketing person. You have to be able to carry a region, particularly in point of sale. I think it's very important that CMOs first and foremost are operators. If you're looking at making changes into the customer experience,. It usually requires cap bags, digital transformation.You have to build a business case. This is what I want to do with customer experience. This is the lifetime value if I spend this. What do you expect it to look like over this next three to five year horizon? And I find that marketers and CMOs are not universal financially adept.