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Operational Marketing with Stacy DeWalt, CMO of Heartland Dental

The Next CMO

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The Importance of Culture in a Multi-Unit

First and foremost, it was the culture, which was a true service culture to doctors. What happens within the four walls is the most important thing in an operations led organization. The second thing behind culture was the leadership team. I think that with Heartland Dental, I found a place that has culture,. It has amazing leadership and dedication to growing its leadership. They just work harder and smarter together.I've never experienced that. We're starting early in the game about not only the opportunity, but the team to do it with.

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