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Spencer Hyman on flavor and chocolate

10 snips
Nov 27, 2024
Spencer Hyman is the founder and chair of chocolate at Cocoa Runners, a sustainable artisan chocolate distributor. He discusses the difference between flavor and taste, and how AI could reshape our understanding of chocolate. Spencer emphasizes the environmental challenges of chocolate production and the importance of sustainability. He advocates for communal eating experiences and highlights the potential for chocolate to foster meaningful connections. The conversation also touches on future food technologies and personalized nutrition.
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ANECDOTE

History and Chocolate

  • Spencer Hyman studied history at Oxford and applies a historical lens to chocolate.
  • He believes understanding chocolate's history helps one appreciate its flavor and cultural significance.
INSIGHT

Chocolate Discovery

  • Discovering good chocolate is difficult, unlike other e-commerce products with robust search functionalities.
  • Chocolate discovery requires curated experiences similar to music playlists, guiding consumers toward preferred flavors.
INSIGHT

Taste vs. Flavor

  • Taste, a basic sense in animals, detects sweetness, sourness, etc., while flavor is a uniquely human experience.
  • Flavor, perceived in the mouth, relies on our sense of smell, enhancing the sensory experience beyond basic taste.
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